OUR STORY & THE MISSION

When sisters, as well as entrepreneurs Jennifer Morrow Eident and Kelly Sloan Eident, realizeed how much they complement in each other and share the same vision- to help teenage girls dealing with istress, fashion, decided to merge both their individual talents and styles, as well as their shared passions in life, Morrow Sloan was born. Our products are all handmade or individually curated, Kelly is one of the leading Etsy sellers and Jen is a brand and online marketer expert. 

THE BRAND

Our goal is to create beautiful, unique items that add glamour and style to your life 

THE CAUSE AND MISSION

We also felt is was crucial to dedicate our work to a bigger cause- to helping other would-be female entrepreneurs.

Our mission is to instill this charitable cause to all elements of our work and 10% of all profits will be dedicate to help girls, to organizations, causes and campaigns that make an impact in adolescent girls to help empower them through the challenges the face while growing up. At the heart of this is building self-esteem and donating money- and time- to efforts that help girls reach their dreams.

Our mission- to help girls, while it might seem rather abstract we decided to make it tangible by promising to donate 10% off all profits to organizations, causes and campaigns that make an impact in adolescent girls to help empower them through the challenges the face while growing up. At the heart of this is building self-esteem and donating money- and time- to efforts that help girls reach their dreams.

While now woman entrepreneurs, the two sisters look back on the journey- from their childhood of DIY, hands-on learning to their early teens in living in Abu Dhabi, the challenges of high school and conquering fears, anxiety, depression along with the highs and friendships along the way.

The one thing the girls both share is their personal unique style, sense of humor and they are thankful to be raised in a family who encouraged them to always be themselves, no matter how untamed and unconventional that was.

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CAUSES WE WORK WITH